Art marketing does not have to be aloof

X_Spread_1X_Spread_2X_Spread_3X_Spread_4“Eskimo* designed and created our season guide “The X” which outlines the breadth and scope of our work over Autumn & Winter. This resulted in a beautifully constructed and creative publication that spanned over sixty eight pages and not only outlined artistic programme, but covered a wealth of additional content from features on artists we are working with to identifying our partner organisations and much more, all in an informative and stylish format.

Before employing Eskimo* – We met with seven other design agencies and Eskimo* outshone the rest with their preparation, keenness, and commitment. How lucky we were to find Eskimo* – They engaged with our brief and the essence of who we are as an organisation from the off!

Throughout this whole process we had a very personal relationship with the team at Eskimo*, who really adapted to the culture and structure of The New Art Exchange, which can be challenging at times. We stayed in constant contact with them as they project managed “The X”, and spoke to them on a daily basis, and when it came to the crunch even over the weekend! Eskimo*’s approach was always professional with a complimentary dash of good humour. Their good working practice meant we were really involved in the design process of our season guide and this helped to make sure that we were getting the product we wanted.

The finished seasons guide looks and feels fantastic, and most importantly exceeds our expectations; and being a creative organisation that is no mean task. Since getting the guide out to our audience we have had nothing but positive feedback, this has come from all directions: – from our funders to the artists we work with to the educational establishments in the area.

‘The X’ is the first publication of its type for The New Art Exchange so it was very important that we got it right and Eskimo* achieved this for us; we can not thank them enough. The team at The New Art Exchange all think very highly of the Eskimo* experience, and we will be sure to work with them again in the future.”

The New Art Exchange