The New Brew Social Cafe
The New Brew is a Social Café run by SOAR in partnership with Sheffield City Council and Sheffield Mind. The Café has been set up as a place for people who feel a bit fed up and would like to chat with others in similar situations over a cup of tea or coffee. The Café is run by experienced staff and volunteers, providing a relaxed atmosphere, optional wellbeing activities run by Sheffield Mind and Body Project and of course refreshments.
The visual identity and subsequent promotional material were designed to appear friendly and welcoming and have deliberately very little emphasis on the issue of mental health, so as not to discourage people.