As the “universal fabric of the world”, Denim means so many things to so many people. The Fabric of Our Lives is an exhibition that took place at the Hub National Centre for Craft & Design in the summer of 2008. Our brief was to design an identity for the exhibition based on a colourful history of the fabric along with its many associations and innovative uses.
We developed a ‘graphic style’ for the exhibition that was flexible enough to be repeated through the exhibition displays, as well as in all the marketing and promotional materials and merchandise. The graphic style also filtered through all the methods of presentation in the show and hugely influenced the aesthetic style of everything else in the exhibition: from the colour of the walls, through to the style and type of plinths. Our design was based on the weave and selvedge of the fabric. We also made reference to vintage denim and Jeans advertising from the 1950s.
Our client enthuses about us:
“Eskimo not only have a great name they are a fantastic company with whom it has been a real pleasure to work.
The biggest job they have done for us so far was the design identity for Denim: the fabric of our lives that showed here at the Hub National Centre for Craft & Design in the summer of 2008. The Hub curated this exhibition and we were able to work closely with Eskimo over a number of months.
What we learnt was not only are they extremely professional in all that they do but that they actually really care about what they’re doing. This shouldn’t be unusual, but it is. Eskimo are like a critical friend; they don’t simply deliver what you want at the outset, they debate, think, innovate and tailor a solution that is far more effective and compelling than simply saying ‘you’re the client, you’re right.’ They were so enthusiastic about the exhibition that they went far beyond the call of duty and even designed significant design elements of the show itself and not just the graphics and printed materials. They have a broad skill set that enables them to create solutions that are fit for purpose and use appropriate ‘new’ technology.
They are also great fun to work with and I’ll have no hesitation in working with them again.”