------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------

Hideous, nylon and itchy. And we wanted anything but for this new eco-friendly school. We were asked by architects, CPMG, to design the identity for Moseley Primary School, so we asked pupils what they thought.

We asked the headteacher, Arlene and her team for their views,
studied the architect’s plans, and asked about their vision for the project.
The finished identity was rolled out across the uniforms, signage, stationery
and all those other bits and pieces.
The pupils, staff and governors were delighted and CPMG were too.

Above: Pupils sporting their new uniforms with the new identity.
We like the cheeky chap at the back the best.

Above: The entrance to the new school complete with new signage.
We wanted recycled timber but nobody could make it for us.

Above: How smart is the new school?
In my day, school was...